Selling Marcho Farms Veal

The exemplary quality of Premium Marcho Farms Veal is directly attributable to an industry-leading integrated system which is a Certified Growing Program. Guaranteeing a level of quality quite unlike anything else in the industry, it begins with exacting standards for calf procurement, ensuring only the top tier gain admittance.

Certifiably the best
The best practices of formula calf raising have been incorporated into a program whereby calves are carefully raised by certified growers on rural family farms, fed specially formulated milk replacer produced in-house in our own fully automated, state-of-the-art manufacturing facility.

Quality Selection Criteria
Carcasses that qualify for the Marcho Farms Veal Program are carefully graded for conformation, color and quality.

How Marcho Farms Veal Delivers Value

Consistency and Competitive Pricing

• The Marcho Farms Program offers a broad array of premium veal and lamb products, priced competitively with “ordinary” lamb and veal.
• Although many companies offer products called veal, ranging from bob veal (3-5 day old calves) and grain-fed calves (baby beef) to calves raised on low-grade, inferior feed, none of these products come close to matching the standard set by Marcho Farms Veal.
• Marcho Farms Veal puts the “special” back in special-fed veal!

Designed Around Your Menu
Because veal is a specialty item, it’s not uncommon for chefs to require special cuts to match their menus. Our enticing array of product offerings and specifications allow end users to maximize the value of our products easily.

Customer Insights

Veal is a Specialty Item

• Veal is typically featured only in fine dining establishments.
• 50% of fine dining restaurants across the country are likely to add veal to their menus.

The Veal Consumer

• According to research, veal consumers tend to be older, better-educated, more affluent.
• Roughly a third of frequent restaurant diners order veal at least once every three months.
• The most popular restaurant veal cuts are Cutlets/Scallopini, Osso Bucco and Veal Chops.

Veal Menu Items Convey Elegance, Distinction

• The majority of fine dining establishments believe veal offerings on their menu enhances their image.
• Veal’s upscale image commands a higher price point.

Veal is Expensive…and Must Deliver

• Veal consumers expect exceptional presentation.
• Although veal is more expensive than most other meat proteins, it creates many profitable menu opportunities.
• Because of the Program’s stringent quality controls, these products are tailor-made for the most discriminating chefs and consumers.

FORMULA FED VEAL: COMPARE THE DIFFERENCE