Selling Marcho Farms Lamb

The exceptional quality of Marcho Farms Lamb far exceeds anyone else in the industry because we begin with grain-fed lambs born and bred on American farms.

Certifiably the best
The best practices of lamb raising have been incorporated into a source-verifiable program whereby lambs are raised by certified growers on free-range rural family farms, fed only the finest feed-grain blends in order to achieve the proper muscle mass and flavor characteristics without growth promotants.

Quality Selection Criteria
Lamb is graded USDA Choice for marbling and meat quality, Yield Grade 3 or better, with trim specifications maximizing value to restaurants.

60-85 Pound Carcass Weight
The size consistency offered by this program is second to none, providing a high meat-to-bone ratio and excellent plate coverage.

How Marcho Farms Delivers Value

Consistency and Competitive Pricing

• The Marcho Farms Program offers a broad array of premium lamb products, priced competitively with “ordinary” lamb.
• Marcho Farms Lamb provides consistently delicious, premium quality products from an integrated system.

Strict Adherence to Standards
The USDA Grading Service must stamp their seal on every carcass used for this program, giving Marcho Farms Lamb unmatched consistency.

Designed Around Your Menu
Because lamb is a specialty item, it’s not uncommon for chefs to require special cuts to match their menus. Our enticing array of product offerings and specifications allow end users to maximize the value of our products easily.

Customer Insights

Lamb is a Specialty Item

• Lamb is typically featured only in fine dining establishments.
• 50% of fine dining restaurants across the country are likely to add lamb to their menus.

The Lamb Consumer

• According to research, lamb consumers tend to be older, better-educated, more affluent.
• Roughly a third of frequent restaurant diners order lamb at least once every three months.
• The most popular restaurant lamb cuts are Rack of Lamb, Loin Chops, Rib Chops, and Leg of Lamb.

Lamb Menu Items Convey Elegance, Distinction

• The majority of fine dining establishments believe lamb offerings on their menu enhances their image.
• Lamb’s upscale image commands a higher price point.

Lamb is Expensive… and Must Deliver

• Lamb consumers expect exceptional presentation.
• Although lamb is more expensive than most other meat proteins, it creates many profitable menu opportunities.
• Chefs and their customers who appreciate White Marble Farms and CAB will be drawn to Marcho Farms Lamb.
• Because of the program’s stringent quality controls, these products are tailor-made for the most discriminating chefs and consumers.

Lamb Comparison